False is a staple among real heads, but recently their brand has seen their global presence skyrocket. Their intensive hand screen process on all tees is widely renowned and their witty play on current fashion is executed masterfully in their "better off dead collection". In an over saturated market False stands head and shoulders above the competition. Creative director Le Messie has continued to evolve the brand moving it away from the mixed media, to more mature and minimalist graphic design and then back again to a mix of all of the above. So if you didn't know now you do
False
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